Reducing Friction Between Barrel & Buyer

Third-Party Coordination through the V-Barrel Co Program allows streamlined sales with post-order manufacturing for:

  • Pre-order campaigns,
  • New brands,
  • line extensions,
  • private labels,
  • Barrel Picks
  • & More

Selection of completed projects:

Bottle of bourbon being held by someone and labeled "Oliver's Starting Gate Series" Kentucky Straight Bourbon Whiskey for a restaurant.
Label for Derby City Gaming "The Great Gambit" Aged 16 Years
Decorative Label for Amsden Bourbon Bar in Versailles KY Bourbon Release #1

Why third-party coordination?

  • Custom-Order fulfillment has over 100+ individual steps
  • problems (friction) are inevitable
  • Third party is neutral & communicates directly with each component entity without bias or conflict of interest
  • Dedicated tracking ensures friction is surfaced & solved at any step of the process

Creating a reduced-friction “pull” model

Poster for Reducing Friction which starts with a copy of what's on this page and then shows a diagram of How we're doing the coordination from Barrel Owner to Brand to Bottler to Distributor to Retailer to Consumer. Barrel Picks & Private labels path The coordination sequence is reversed from the typical process: Orders are qualified before fulfillment routing is charted & products are manufactured. then (arrow to next section) Buyer is qualified: budget is confirmed & art is approved Route-to-market is deteremineD: compliance tasks completed three-tier path is established: with all entities aligned potential barrels are identified & held: samples are drawn & delivered arrow to next section selection is performed by Buyer: selected barrels are reserverd & non-selected barrels are released three-tier paperwork coordination is initiated through requests to each required entitiy order is manufactured: including custom components order is delivered: Finished bottles are routed through market to buyer for Pre-orders for new brands & Line Extensions, the art & barrel selection is determined by the brand, but otherwise the process is the same.
Outsourcing Single Barrel Program Management with Hogshead • Your Brand • Your barrels - or ours • Your MAnufacturing - or ours • your route-to-market - or ours Our Management Barrel pick buyers are more sensitive to friction than: • brand Label • barrel specs • or even price the lowest friction path determines which barrels sell & who profits Bourbon Brands Sign up for barrel pick management service AND Barrel Investors expose inventory to the program These two things lead to: Barrel Pick Inquiry Comes in via Consumer, Retailer, Distributor or Brand Inquiry is attached to the initating Brand - or - General barrel pick Inquiries are assigned to a brand by hogshead Inquiry is qualified Hogshead charts route-to-market using brand’s existing three-tier or dtc, or charts a new route samples are drawn using brand’s or investor barrels barrel is selected by buyer V-barrels Co coordinates: three-tier entity alignment decorative art on-demand manufacturing order fulfillment monitoring for & solving friction if it arises buyer receives finished goods V-Barrels co ensures all payments & paperwork are completed

If you are a Bourbon Brand, Vendor/Supplier, Distributor, or Retailer/Consumer interested in placing an order:

Reach out to us at Distilled Living

Oh, yeah, barrel investors & brokers looking for ways to move product, you too. 🙂